xBOM for PaySe, a product by Nucleus Software

Advaiya developed and implemented audience focused marketing strategy for client’s new and innovative digital payment solution - Payse – for cashless transactions. After detailed analysis of their solution, their target market, and competition, we provided them the key marketing deliverables (xBOM). To communicate the value of their new technology product to the right people through right channels, the key assets developed include – user manuals, product guides, brochures, datasheets, infographics, and more.

Along with the marketing content assets, we helped them with cross platform digital strategies, including website design and development, targeted social media campaigns, and PR stories, to power their tech initiative.