[Press release] Advaiya launches Digital Marketing Effectiveness offerings
Marketing landscape is evolving at a breakneck speed with the new technological advancements that are happening everyday like in the Digital marketing space. Digital marketing is about reaching, attracting, converting, and retaining customers by leveraging the newer and much more sophisticated (than traditional media) technology mediums.
The effectiveness of digital marketing is about the effectiveness of the entire marketing effort and that it cannot be looked in isolation. Digital marketing effectiveness is very much dependent on how it engages with the entire marketing and sales lifecycle. We agree to the fact that to make digital marketing effective it requires a 360 degree approach that includes identifying target audience, right segmentation, choosing the right channels, technology and platform, and engaging through right digital touch points.
Digital marketing efforts, to be justified, should be translated into relevant business outcomes. Our marketing services including digital marketing services are focused (beyond the volume, velocity, and creativity aspects) on performing activities that align with your marketing and communications strategy. We align to your overall customer engagement approach and provide marketing services with full cognizance to the upstream and downstream aspects of your customer engagement lifecycle. Measuring the effectiveness of the marketing programs (especially digital marketing) is another important aspect for businesses and analytics plays an important role here. With our expertise in Big data and analytics, we provide relevant insights to you to – measure the overall effectiveness of your digital marketing efforts, and also identify cross-sell/up-sell opportunities.
We understand that marketing works differently for different businesses, especially digital marketing with multiple factors coming into play – different target group characteristics, brand vision and brand age, size of the business and budgets, nature of offerings, values and beliefs of management, etc. Thus, generally prevalent standard digital marketing engagements may not work effectively. We have rich experience of working with businesses of different sizes and nature – from leading technology companies, to start-ups, SMBs, and prestigious event organizations.
We have recently expanded our digital experiences portfolio by defining neatly packaged ‘Digital Marketing Effectiveness’ offerings. We use a framework-based approach to holistically look at your requirements and offer a packaged solution which best suits your business within your budget and other constraints. Our offering for digital marketing effectiveness can:
- Support you in building an effective digital strategy
- Help you build a web presence in alignment with your plans
- Make your web properties work as an online salesman for you
- Help effectively reach and attract customers online
- Help you build a trusted relationship with your customers
We have defined our digital marketing packages to suit the different outlay and contexts. With our digital marketing effectiveness offering you can start small (optimal efforts) and scale as required.
We will be publishing our digital marketing effectiveness offering and package details on our website soon, however, in the meantime feel free to talk to us to know more about our digital marketing effectiveness packages. You can reach us at