10Nov

From Efficiency to Advantage

Information Technology has been a great driver of speed and efficiency. Technology ROI has traditionally been seen as a function of efficiencies and the costs.

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21Apr

Why tech companies fail in product marketing

I am in regular discussion with various teams – Sales, Marketing and Product Development to get our new products out in the market and to get it right. Our...

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21Apr

Why tech companies fail in product marketing

I am in regular discussion with various teams – Sales, Marketing and Product Development to get our new products out in the market and to get it right. Our...

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06Mar

Make Tech Work

We are continuously working to simplify technology for our customers. As part of this process, we looked carefully at how we add value for our...

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23Feb

How To Market Technology In Digital Era

 

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22Feb

Why Do Tech Implementations Fail?

It’s daunting to see organizations spending millions of dollars, effort and time implementing a new technology, only to discover it gathering dust after it goes...

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07Feb

Reinforce Self-service BI with Data Discovery Platform

 

Ever changing market needs, rapidly shifting business contexts and increased competition demand businesses to make important decisions quickly. To gain a competitive edge and...

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03Feb

Estimating SharePoint licensing requirements

Most of the time when you are pitching a SharePoint based solution, your customer asks about ballpark costs of licensing and hardware, and the total...

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20Jun

Persona development for customer centric marketing

Persona development is a process of developing composite and realistic representations of key segments of your audience, which helps you deliver relevant and useful content to them. It is...

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21Apr

Technology marketing in digital era

Marketing of technology or technology-driven products/services, especially to the businesses, is substantially different than marketing of other goods and services. It is based on the combination and aggregation of...

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01Mar

An approach towards influencer marketing

Today, organizations have an option of large number of channels to reach out to their customers. To boost their marketing capabilities further, organizations now need...

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18Feb

Importance of persona development for strategic marketing

In the modern digital era, like any business strategy, audiences are also undergoing continual shifts, transformations and evolution. People are becoming more and more demanding and looking...

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30Nov

Quickest way to set up a MongoDB on Windows

We had already discussed about the basics of NoSQL in our previous article. Here, let’s have a look at various considerations for deployment and...

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05Oct

Cloud Security: Things you need to know

More and more organizations are embracing cloud for their own advantages such as cost effectiveness, easy setup, easy accessibility, scalability, unlimited storage, backup and recovery,...

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08Jul

Wearable technology – Information that moves with you

Technology has taken over the whole human race and as time progresses we would be so dependent on it that the world without...

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18Jun

Skype for Business 2015 – A New User Experience

Skype for desktop is becoming more familiar among users with its intuitive and simplified user experience. Number of users who are adopting Skype as an...

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23Apr

Net Neutrality – Is throttled net a net loss

The net neutrality debate has been raging in India with all the newspapers, news channels, radio and the internet talking about it. The...

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20Feb

The Marriage between Travel and Technology in 2015

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The signs of travel and technology coming together are already in the offing. We...

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19Jan

Adding custom tab to Facebook Business Page

Facebook is the world's most popular and growing social network for both businesses and individuals. Facebook business pages can be of a great help to...

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30Nov

How to amplify your social media content strategy?

Content strategy is about planning, creation, delivery and governance of content.

Social media is similar to traditional mouth-publicity. It increases the reliability and credibility of a...

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