This is a full-time role for a Campaign Specialist for Udaipur location. The Campaign Specialist will be responsible for managing marketing campaigns, communicating with stakeholders, utilizing analytical skills, and project management.

Key responsibilities: 

  • Conceptualize and execute email marketing campaigns to promote our solutions/services, special offers, events, and other relevant content.
  • Create compelling email content that aligns with our brand voice and resonates with our target audience.
  • Implement A/B testing methodologies to optimize email subject lines, content, layouts, and calls-to-action for higher open and click-through rates.
  • Regularly analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvements.
  • Identify and gather relevant data from various sources to create detailed customer profiles and segments based on demographics, behavior, and preferences.
  • Utilize data mining techniques to extract valuable insights, patterns, and trends that inform marketing strategies, targeting, and personalization efforts.
  • Maintain and update customer databases to ensure accurate and up-to-date information for effective targeting and segmentation.

Qualifications and skills: 

  • Email marketing/ campaign management and campaign execution skills
  • Proven experience in email marketing campaign execution
  • Strong understanding of data mining techniques and their application in marketing.
  • Proficiency in using email marketing automation platforms and CRM systems.
  • Strong communication skills
  • Analytical skills
  • Project management skills
  • Experience with digital marketing tools such as Google Analytics, HubSpot, or Marketo
  • Bachelor’s degree in Marketing, Communications, or related field and/or experience of 1-3 years in the relevant field
  • Knowledge of HTML and CSS for email template customization and data analytics is a plus.

Posted by Advaiya

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