This is a full-time role for a Campaign Specialist for Udaipur location. The Campaign Specialist will be responsible for managing marketing campaigns, communicating with stakeholders, utilizing analytical skills, and project management.
Key responsibilities:
- Conceptualize and execute email marketing campaigns to promote our solutions/services, special offers, events, and other relevant content.
- Create compelling email content that aligns with our brand voice and resonates with our target audience.
- Implement A/B testing methodologies to optimize email subject lines, content, layouts, and calls-to-action for higher open and click-through rates.
- Regularly analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvements.
- Identify and gather relevant data from various sources to create detailed customer profiles and segments based on demographics, behavior, and preferences.
- Utilize data mining techniques to extract valuable insights, patterns, and trends that inform marketing strategies, targeting, and personalization efforts.
- Maintain and update customer databases to ensure accurate and up-to-date information for effective targeting and segmentation.
Qualifications and skills:
- Email marketing/ campaign management and campaign execution skills
- Proven experience in email marketing campaign execution
- Strong understanding of data mining techniques and their application in marketing.
- Proficiency in using email marketing automation platforms and CRM systems.
- Strong communication skills
- Analytical skills
- Project management skills
- Experience with digital marketing tools such as Google Analytics, HubSpot, or Marketo
- Bachelor’s degree in Marketing, Communications, or related field and/or experience of 1-3 years in the relevant field
- Knowledge of HTML and CSS for email template customization and data analytics is a plus.
