In the dynamic world of business, 4 trends have exploded in the last 5 years, fundamentally altering the world of possibility for any organization even loosely affiliated with technology. These trends are:
- Cloud Services
- Data-driven Collaboration and Growth
Examples of the ways in which each of these is connected to growth, profit, and re-invention are numerous; interestingly most “cases” of success we see are focus on the Enterprise; like Rodney Dangerfield, the world of SMB “gets no respect.”
No doubt, these 4 trends have altered and enhanced the Enterprise but they have the ability to fundamentally transform small, medium, and owner-driven businesses. Enterprise-level innovation is democratized and available in ways that don’t either break the bank or require busy SMBs to change what they do best.
In some sense, this is the true beauty of Mobility, Cloud, E-commerce, and Data-Driven business – namely that they are available and applicable to SMBs; soon, they will be axiomatic to success as business and technology converge into a singularity.
If we posit that human ingenuity coupled with data are the resources of most value in SMBs then we must understand that liberating all the manic and powerful energies of SMB leaders and staff members via the use of highly-available and highly-applicable technologies is fundamental. If we posit that SMBs can be every bit as sophisticated and cutting edge as large enterprises, then we must understand that getting the technology infrastructure in place to scale, extend, and grow is job number 1 for SMB leaders.
All acts of eventual wealth creation begin with a conversation. It’s high time that any SMB leader, business owner, or hungry and animated founder has just such a conversation around the possibilities inherent in Mobility, Cloud, E-Commerce, and Data.