Cisco Application Buying Center Personas


In series of Persona Development Application buying center is an important aspect in enterprises where a members of an organization works as a decision making unit for buying process for a product or service. Advaiya helped Cisco developing different personas buying centers and their role in buying process.

For the development of application buying center persona, Advaiya created a framework to identify various stages of an application or service buying process for effective persona development and how the involvement of different roles at different stages. Based on that framework Advaiya identified and developed specific personas with their specific KPIs, roles in the buying process, decision competence and various other details.

These aspects help Cisco marketing team to create targeted messaging to different persona and identify suitable channels for messaging and communication for buying enterprise applications or services.