Advaiya created a well-orchestrated content strategy with an editorial calendar and a social plan for the INTEROP Delhi event (Business Technology IT Show) and aligned the same with activities planned on the client side. Implementing the plan, Advaiya developed and delivered brilliant creatives for varied audiences – delegates, sponsors, speakers, visitors, across different channels.
The client was organizing the event in Delhi for the first time, and thus the new audience and the new market needed new forms of marketing to connect with more audience and drive more registrations. Our developed content artifacts included – blogs, articles, infographics, emailers, banner ads, print ads, which talked about the esteemed speakers, lucrative offers, giveaways, reminders to block calendars, etc. The targeted content marketing efforts resulted in more signups and registrations for INTEROP.