Moodwire partnered with Advaiya for their marketing and analytics initiatives, to help them strategize and adopt right tools and processes to power their marketing functions.
We collaborated with them to develop an overall web strategy including all aspects of a strong web presence. Understanding their purpose, we built two similar looking websites – a brochure site and an e-commerce platform. The websites, designed using open source framework Joomla, are responsive and fully customizable. We also integrated User Membership Plans functionality, PayPal payment gateway, and user authentication modules for various plans and reports. These contemporary websites are compatible with all latest browsers, and are easy to maintain and update without any dependency.
Apart from their web presence endeavor, we also helped them with the analysis of their critical data, employing a business analysis framework unique to their business context. Our team analyzed their entity database, which included validating their entities and curating information for all entities and products related to different Moodwire reports. The information included company name, description, URLs (website, Wikipedia, & social channels), company headquarter, stock symbol, SIC tags, and so on. The companies focused were – S&P 100, S&P 500, Computers, Mobiles, Airlines, Consumer Electronics, Motor Vehicles, Hotels & Motels, among others. Effective visualization of their data helped them have better insights for improved decision making.