To better visualize and analyze the data accumulated from a survey on internet use in Great Britain by Adults, Advaiya developed a set of reports on PowerBI.
The summaries of the survey were difficult to consume and interpret. Our team cleaned and transformed the data, and rich visuals and dashboards were designed in Power BI. These meaningfully highlight percentage of households with internet access, devices used to access, purpose of browsing including financial and learning activities, online purchases by goods categories, based on gender and age group. These easy to understand visuals can be used by businesses to understand customer segments, and for targeting.