Advaiya developed a social media page extensions for Microsoft’s TechEd Europe event. This enabled use of Facebook page directly to build awareness and drive more participation and event registrations.

Advaiya recommended and developed the Like Gate to induce users to like their Facebook page before they can view the content on the event page. The apps were developed in .Net and hosted on Windows Azure, and the custom widgets were added on the page for Twitter, Instagram and RSS feeds.