Various changes have affected search trends in 2016, and based on the new opportunities marketers have been trying all ways to drive web traffic to their business. One of the prominent 2016 search trends is – Google Knowledge Graph.
Google through its incredibly powerful tool – Knowledge Graph, takes content from relevant websites and displays that on the results page. If the user enters a simple query into the search engine, instead of getting a list of pages containing the information, he will see a box displayed at the top of the page with factual response to the query, taken from a reliable website. Although handy for a user, it poses challenges for websites striving for online space, diverting traffic away from their website.