Inbound marketing is one of the most effective marketing strategies to bring potential customers to your business. It’s not only about creating and sharing the content with the world, but creating robust content that enhances engagement on the social channel for more chance of attracting the audience to your business. Inbound marketing focuses on creating quality content that drives people towards your company and products. Below are the top inbound marketing strategies that can help you drive more leads for your business.
1: Give away free guides – based on target audience
The Free Guide written by keeping target audience’s business concern is sure to gain high exposure. Creating advanced guide drives industry specific traffic as these contain target keywords, making them a huge source of organic traffic. Many marketers and great blogs are using this technique to build their email lists, like Hubspot. HubSpot’s marketing resources like PPT, PDF and whitepapers are a good example of free guides they published to market their products.
For example, freebies at HubSpot:
2: Engage your social audience with questions and answers
Social media is now becoming a great inbound marketing tool. Now, people interact with a company by following them on social media channels, and interact with them. Engaging your audience in social media may not bring direct conversions, but it enhances your brand awareness. You need to ask questions, answer questions, respond to any comments, to keep your presence active.
Image Source: Buzzsumo.com
3: Pick right keywords for your services and optimize them to rank higher
SEO is a part of the overall inbound marketing strategies. To successfully gain traffic for relevant keywords, you must use those keywords on your website. One thing to keep in mind is – gain good-position results from the most common searched terms that people search. But of course, you’re not going to gain the top position on Search Engine for “Microsoft” or “Android.”
It is good to have a comprehensive keywords list that focuses on your business domain so that you can track and do targeting easily. To achieve a high rank on a target keyword, one should focus on a few keywords that are profitable to your business, and create specific landing pages on your website related to that service that includes all related keywords.
Image Source: seopressor.com
4: Guest blog right way to get your brand mentioned by big brands
Blogging has been considered as one of the best ways to spread knowledge and grow an online business, but still a lot of people are confused about guest blogging. Guest blogging is a great way to build a brand and take the business to the next level. It can help you in the following ways:
1. You get backlinks from high authority sites.
2. People look up to you as subject matter specialist.
3. Increase referral traffic to your website.
5: Create an Email Popup to increase your subscribers
Having popups on the website is sometimes hated by people. But, if you want to grow your list of subscribers, then use a popup opt-in form. The email popup is a wonderful way to promote your freebies whitepapers, PDFs, newsletters, and is sure to get satisfactory results. For example, ShopifyNation is successful using popup opt-in to increase their subscribers.
Image Source: seopressor.com
There are many ways to grow your business using inbound marketing strategies. Above listed are some points to start with and reach your target audience bang on. You can try these inbound marketing strategies for six months, and see the impact on your business. Based on the results, you can customize strategies based on what works best for you.